Go directly to Source

Dilip Popat, Director of Global
Retail Industry Principal at Microsoft, is prioritizing a  customer-centric
approach to marketing and selling Microsoft Dynamics AX for retail. During his
presentation at the To-Increase Worldwide Partner event in May, 2010, Popat explained: "’Connected Experiences’ for retail enables a deeper relationship
between the customer and supplier. In particular, the fine-tuning and
adaptability of the solution is designed to move away from a solely
transactional relationship with the customer and introduces opportunities to
start a dialogue around their brands and preferences. This is a trend the
consumer market has been seeing in general."

Since the rise of the Internet, the
mass communication model, including print and televi…

read more

Make sure to visit the author of this post!