Arjit over at DaxGuy just posted a nice link for us.  The AX Demo data is a total rebuild.

From Partnersource:

The Demo Data set for Microsoft Dynamics® AX 2009 is no longer based on the Global Trade and Manufacturing Company. Based on market feedback we have created a new Contoso Entertainment systems group of companies. It comes with 2 fiscal years of transactional data that enable us to demo our stronger Business Intelligence story and Role Center pages, while allowing us to easily expand the demo data story in future releases as we expand Microsoft Dynamics® AX’s functionality footprint.

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